BS 7911:2003

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Specification for organizations conducting market research

Published By	Publication Date	Number of Pages
BSI	2003	48

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Categories: 03.100.20 - Trade. Commercial function. Marketing, BSI

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PDF Pages	PDF Title
1	BRITISH STANDARD
2	Committees responsible for this British�Standard
3	Contents
5	Introduction 1 Scope 2 Normative references
6	3 Terms and definitions 3.1 appraisal 3.2 assessor 3.3 auditor 3.4 CAI 3.5 CAPI 3.6 CATI 3.7 client 3.8 code frames 3.9 coding 3.10 data cleaning
7	3.11 data collection 3.12 data entry 3.13 data preparation 3.14 Data Processing (DP) 3.15 DP executive/analyst 3.16 data record 3.17 depth interview 3.18 Electronic Data Capture (EDC)
8	3.19 editing 3.20 executive 3.21 field based individual 3.22 forced editing 3.23 group discussion 3.24 hall test 3.25 hole count 3.26 interviewer 3.27 logic data entry 3.28 moderator 3.29 MRS freephone 3.30 mystery shopping
9	3.31 observational research 3.32 off-the-shelf product or methodology 3.33 organization 3.34 price quotation 3.35 proposal 3.36 questionnaire 3.37 recruiter 3.38 remote listening-in 3.39 research universe 3.40 sample 3.41 second person review 3.42 signed-off
10	3.43 simple data entry 3.44 specialist interviews 3.45 supervisor 3.46 supplier 3.47 telephone centre 3.48 verification 3.49 viewing labs 3.50 virgin respondents 4 Quality assurance 4.1 Quality assurance procedures and personnel
11	4.2 Planning controlling and checking research activities 4.3 Purchasing
12	4.4 Staff training 4.5 Equipment 4.6 Dealing with problems 4.7 Keeping and safeguarding records
13	5 Managing the executive elements of research 5.1 Quotations and proposals 5.2 Responding to projects requiring research design
14	5.3 Design review
15	5.4 Responding to a price quotation request 5.5 Project set-up and management
16	5.6 Project schedule 5.7 Questionnaires and discussion guides
17	5.8 Prior to conducting qualitative fieldwork 5.9 Qualitative fieldwork 5.10 Quantitative research analysis
18	5.11 Reporting
19	5.12 Research product/materials including supplied by the client 5.13 Retention and safe keeping of project records 6 Data collection 6.1 General
20	6.2 Documented information about interviewers and recruiters 6.3 Reference requests 6.4 Market Research Society (MRS) Code of Conduct 6.5 MRS freephone for respondents
21	6.6 General public reassurances 6.7 Identity cards for field-based personnel 6.8 Instruction manuals 6.9 Supervisors
24	6.10 Project briefing 6.11 Code of conduct declaration 6.12 Record keeping for quantitative interviewing 6.13 Qualitative work
25	6.14 Hall tests 6.15 Telephone centres
26	6.16 Recruitment of interviewers and recruiters 6.17 Training of interviewers and recruiters
27	Table 1 Minimum training content for interviewers
29	Table 2 Minimum training content for recruiters
31	6.18 Appraisals
34	6.19 Data validation
37	6.20 Mystery shopping and observational research
39	6.21 Auditing
40	7 Data processing (DP) 7.1 General
41	7.2 Project management 7.3 Qualitative analysis 7.4 Electronic Data Capture (EDC) projects 7.5 Developing code frames
42	7.6 Applying code frames 7.7 Data coding verification 7.8 Data entry 7.9 7.10 Data editing
43	7.11 Data file management 7.12 Specifying DP output 7.13 Presentation of data 7.14 Data analysis verification
44	7.15 Issuing data to the client in electronic formats
45	Annex A (informative) Market Research Processes and the Data Protection Act (DPA) 1998 Summary (informative) Market Research Processes and the Data Protection Act (DPA) 1998 Summary A.1 Introduction A.2 Contractual issues A.3 The receipt of data from a client
46	A.4 Data collection A.5 Data storage and subject access A.6 Transfer of data

Additional information

Status	Withdrawn
Title	Specification for organizations conducting market research
Replaces	BS 7911:1998
Publisher	BSI
Committee	SVS/3
Pages	48
Publication Date	2003-01-21
Withdrawn Date	2008-05-01
Replaced By	BS ISO 20252:2006
ISBN	0 580 41001 3
Standard Number	BS 7911:2003
Descriptors	Consumer-supplier relations, Data acquisition, Marketing, Personnel management, Questionnaires, Instructions for use, Training, Personnel, Quality assurance systems, Management, Market research, Research organizations, Data handling, Organizations, Data processing, Records (documents), Quality management, Fieldwork, Handbooks, Quality auditing
ICS Codes	03.100.20 - Trade. Commercial function. Marketing

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BS 7911:2003

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