SMPTE RDD 17:2009

Abtract:

This Registered Disclosure Document sets forth the specifications for Advertising Digital Identification (Ad-ID), a system for identification of advertising assets, regardless of media type. Developed by the American Association of Advertising Agencies (4As) and the Association of National Advertisers, Inc., (ANA), Ad-ID uses the TV standard, ISCI(r) commercial coding system as the foundation and replaces all other methods used to identify advertising assets. ISCI was withdrawn in October 2007. This document does not normatively specify the web services provided by the Registration Authority; some information on these is provided in Annexes B and D.