ISO 10668:2010
$19.50
Évaluation d’une marque — Exigences pour l’évaluation monétaire d’une marque
| Published By | Publication Date | Number of Pages |
| ISO | 2010-09 | 18 |
L'ISO 10668:2010 spécifie les exigences relatives aux modes opératoires et aux méthodes de mesure de la valeur monétaire des marques.
L'ISO 10668:2010 spécifie un cadre pour l'évaluation des marques, comprenant la définition des objectifs, les concepts d'évaluation, les approches et les méthodes d'évaluation, ainsi que l'origine des données et des hypothèses utilisées. Elle décrit également les éléments de présentation des résultats de l'évaluation.
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